As we start our story, let your mind wander back to the Grand Rapids of yesteryear, where soda fountains and drive-in movie theaters were the norm. The year is 1958 and a gentleman named Walter Pawloski has just started Star Body Shop, a small northeast side auto body repair shop.
Fast forward nine years. Walter is starting to think about retirement and is seeking a suitable individual to continue on his little endeavor. Asking around town, he happens upon Roger Williams, the service and repair manager at Van Andel & Flikkema dealership. Convinced Roger is the person for the task, Walter hires him for the job with the expectation that Roger will purchase the Star Body Shop after a 3-5 year apprenticeship. As fate would have it, both Roger and Walter were ready to take the plunge after only one year, Walter into retirement and Roger into newly minted business owner.
Shortly after taking the reins, Roger changed the name to Star Collision and set forth on taking his new business to the next level.
The Expansion Years
Having run a successful family operation for over 30 years, Roger and his son Dan Williams decided it was time to expand the business. With many of their customers, and employees alike, already driving in from the northern suburbs, Rockford was the logical location for expansion, alas; Star of Rockford was opened in 2000.
With Dan working to successfully gain a foothold in Rockford, Roger set his sights closer to home. Always being a member of the Creston Business Association, Roger and a few other members of the CBA decided it was time for the 1st annual Creston Car Show. With the car show came an increase in custom car work for Star Collision and what better way to thank their customers then to create a new division dedicated to custom car work and auto restorations? And Star Customs was born.
In just a few years, the Star Customs division of Star Collision grew to be known as one of the premier body shops for classic cars, auto restorations, and custom modifications in the Grand Rapids area.
Auto Glass Experts?
In 2005, Star Collision set forth to improve the auto glass process. Joining forces with two auto glass experts, ALLSTAR Glass Company was formed with the sole purpose to get faster auto glass service and improved work quality at the area Star Collision locations.
Fully operated by the two auto glass experts, ALLSTAR Glass has dramatically improved the turn around times at the area Star Collision locations and has ventured into and built a successful mobile glass company for all area residents as well.
The Finishing Touches
Now consisting of Star Collision, Star of Rockford, Star Customs, and ALLSTAR Glass, the entire Star Family took a step back and asked themselves, “What are we still missing? What can we do as a team to better serve our customers? What can we add to our unique automotive experience to further set us apart from others in our industry?”
After a short deliberation, the answer was simple…rental cars.
Both Star Collision and Star of Rockford began giving free loaner cars and now house full service Hertz Rental Car Locations.
The Next Generation…
Provide the best customer experience in the industry. That is our motto, our driving force, and how we have come to grow our business into the present Star Family of Companies.
Honesty and integrity is the philosophy we utilize and automotive unity is the process we employ. That’s why we do all we do, because no matter the automotive problem, we aim to simply take care of our customers.
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