Star of Rockford got our SUV in quickly and did a fantastic job fixing it! They were professional and friendly and kept us updated on the work and timetable it would be done. Definitely would recommend them!!Neil Emery6/12/2020
Dan and his team have been terrific. Fair pricing, amazing customer service and top notch work! We have and will continue to recommend them!Lynn M9/27/2019
Nice work. The issues we had were quickly fixed. We have had several cars fixed here over the last 14 years we have lived in this area. We have found them to be very flexible and they work well with our insurance company. Enterprise car rental is onsite, if you need a car rental, but you'll want to let Carstar know you need a rental, when you schedule the work, so you know a car will be available for you.Steve Johnson5/12/2018
Excellent repairs, detailing, paint job on my 2005 Dodge Ram Truck that had tree fall onto the front end of the truck while driving on 17 Mile. All the personnel I encountered were so helpful. I got a detailed price list for all the work, parts to be done with constant updates on the work for the 12 days. I am going to use this company for my other car repairs.Raymond Quezada8/13/2019
The whole team was a pleasure to work with the entire time! They went above and beyond in making sure we were satisfied, had all our questions answered, and had everything we needed. They even helped get the kids’ car seats switched to the rental car then back to our car when it was ready. We will definitely choose Star of Rockford again, and recommend it to anyone looking for an excellent auto shop!Jeff Allen3/05/2020
Dan and his team did an incredible job and we’re able to turn it around in a day! I only had a few minor rust spots fixed on my mini van lift gate but it looks fantastic! I highly recommend Star if Rockford.Grant Harden4/30/2020
As always, the people at Star took good care of my vehicle. It was kind of dirty when I took it in but they had washed it for me thankfully. Thanks again for a great job! Sandy VSandy Vanven8/19/2019
Star of Rockford did a great job on my repairs! Like nothing happened at all! They have great communication on letting you know the status and stick with you every inch of the way! I highly recommend their services!Erin Lyons1/31/2020
Local Body Shop Business Truly Is A "Star"
Dan Williams, President and owner of Star of Rockford, has a heart for the Rockford community - and all the pieces that make it the special place it is. His body shop business, Star of Rockford, formerly known as CARSTAR of Rockford, was established by the Williams family in 2001 and eventually became an important part of the Rockford landscape.
Originally, the company had one successful location, Star Collision in Grand Rapids, but they knew that opening a second location in the ever-expanding community of Rockford would help serve their customer base.
“We found many of our loyal customers were coming from Rockford, and since our family and several of our employees were part of this community too, it was time to plant a second set of business roots in this great area,” shares Williams.
Williams points to the insurance community, agents, claims offices, and adjusters as having a big part of his company’s success.
“They understand our mutual job is to get our customers' cars back to their pre-loss condition in as timely a way as possible at a fair price without compromising on quality,” he shares. “At the end of the day we have to work together; that is our job so that everyone wins.”
Star of Rockford has not been the only Williams venture in the Rockford community. A gifted entrepreneur, Williams gave excellent customer service with River Valley Auto, River Valley Towing, and AllSTAR Glass. Through the years, he couldn’t lose sight of what was the most important business to him, however.
“In 2011 we decided to narrow the focus of our work and return the majority of our energy to what we are really great at - the body shop collision and painting side of the car business. It was then River Valley Towing was sold, and in May of 2018 River Valley Auto was sold.”
Both companies are now thriving with new local ownership and are enjoying the support for locally owned business Rockford residents love to give. Williams feels that loyalty is a Rockford community trademark.
“The Rockford community, and its surrounding area, are the reason we are successful today,” he shares. “They understand the importance of supporting local businesses. We at Star of Rockford truly appreciate this beyond what we can express. I feel if you do great work, offer competitive pricing, and get involved, this community will get behind you 100 percent.
There are many examples of this every year, and it shows in many aspects of the community. The residents are so blessed with a great K-12 school system that is consistently recognized for its quality at both the statewide and nationwide level. The Rockford Chamber of Commerce is totally focused on each business's success and constantly proves it with their actions. There really is no place quite like Rockford.”
Williams truly enjoys being able to do what his company does best in a place he loves.
“We already knew how to fix cars. Being connected to this community, earning their trust, and having the honor of helping people with their car problems is what we needed to do to thrive here. Star of Rockford wants to be your body shop here in Rockford. So, whenever you have that crunch, wrinkle, deer crash, roll-over, or any kind of automotive emergency, remember, ‘We rock when you roll!’”
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