ABOUT STAR OF ROCKFORD

Dan Williams, president and owner of Star of Rockford, has a heart for the Rockford community - and all the pieces that make it the special place it is. His business, Star of Rockford, formerly known as CARSTAR of Rockford, was established by the Williams family in 2001 and eventually became an important part of the Rockford landscape.

Originally, the company had one successful location, Star Collision in Grand Rapids, but they knew that opening a second location in the ever-expanding community of Rockford would help serve their broad customer base.

“We found many of our loyal customers were coming from Rockford, and since our family and several of our employees were part of this community too, it was time to plant a second set of business roots in this great area,” Williams said.

Local Body Shop Business Truly Is A "Star"

Williams points to the insurance community, agents, claims offices, and adjusters as having a big part of his company’s success. “They understand our mutual job is to get our customers' cars back to their pre-loss condition in as timely a way as possible at a fair price without compromising on quality. At the end of the day we have to work together; that is our job so that everyone wins.”

Williams truly enjoys being able to do what his company does best in a place he loves.

“We already knew how to fix cars. Being connected to this community, earning their trust, and having the honor of helping people with their car problems is what we needed to do to thrive here. Star of Rockford wants to be your body shop here in Rockford. We do auto glass replacement, detailing, and collision repair services, of course. So, whenever you have that crunch, wrinkle, deer crash, roll-over, or any kind of automotive emergency, remember, “We rock when you roll!’”