Nice work. The issues we had were quickly fixed. We have had several cars fixed here over the last 14 years we have lived in this area. We have found them to be very flexible and they work well with our insurance company. Enterprise car rental is onsite, if you need a car rental, but you'll want to let Carstar know you need a rental, when you schedule the work, so you know a car will be available for you.Steve Johnson5/12/2018
As always, the people at Star took good care of my vehicle. It was kind of dirty when I took it in but they had washed it for me thankfully. Thanks again for a great job! Sandy VSandy Vanven8/19/2019
Very pleasant people to work with!Dave Schmuker3/14/2019
Star of Rockford provides excellent service and customer care. We have been customers for years and have always been extremely satisfied. Five Stars for sure!!Judy Siegel10/04/2019
Great service & people. They made it very easy getting my Jeep back on the road after an unfortunate accident. I would different recommend them.Kathy Harding8/01/2018
Took my car to Star for Auto Glass replacement! They were extremely professional, made sure to let me know my options, and communicated throughout the process! I highly recommend Dan and team! They will take great care of you!Adam Tolley2/18/2020
Very nice people to work with, very fair and professional. When I have choices on repairs, I go with good people and these folks are just that. Very satisfied.Daniel Ballou12/02/2019
Great people to work with! They are super nice and really care about what they do. I recently had body work on two cars done with them. Both times they gave me my cars back cleaned and detailed and looking great! Both times they were willing to work within my budget to get my cars fixed as cost effectively as possible using a combination of new and used parts. They do great work and I am very happy with the final product on both cars. I will definitely use them again!Todd Olson10/11/2019
Local body shop business truly is a ‘star’
Dan Williams, President and owner of Star of Rockford, has a heart for the Rockford community - and all the pieces that make it the special place it is. His business, Star of Rockford, formerly known as CARSTAR of Rockford, was established by the Williams family in 2001 and eventually became an important part of the Rockford landscape.
Originally, the company had one successful location, Star Collision in Grand Rapids, but they knew that opening a second location in the ever-expanding community of Rockford would help serve their customer base.
“We found many of our loyal customers were coming from Rockford, and since our family and several of our employees were part of this community too, it was time to plant a second set of business roots in this great area,” shares Williams.
Williams points to the insurance community, agents, claims offices, and adjusters as having a big part of his company’s success.
“They understand our mutual job is to get our customers' cars back to their pre-loss condition in as timely a way as possible at a fair price without compromising on quality,” he shares. “At the end of the day we have to work together; that is our job so that everyone wins.”
Star of Rockford has not been the only Williams venture in the Rockford community. A gifted entrepreneur, Williams gave excellent customer service with River Valley Auto, River Valley Towing, and AllSTAR Glass. Through the years, he couldn’t lose sight of what was the most important business to him, however.
“In 2011 we decided to narrow the focus of our work and return the majority of our energy to what we are really great at - the collision and painting side of the car business. It was then River Valley Towing was sold, and in May of 2018 River Valley Auto was sold.”
Both companies are now thriving with new local ownership and are enjoying the support for locally owned business Rockford residents love to give. Williams feels that loyalty is a Rockford community trademark.
“The Rockford community, and its surrounding area, are the reason we are successful today,” he shares. “They understand the importance of supporting local businesses. We at Star of Rockford truly appreciate this beyond what we can express. I feel if you do great work, offer competitive pricing, and get involved, this community will get behind you 100 percent.
There are many examples of this every year, and it shows in many aspects of the community. The residents are so blessed with a great K-12 school system that is consistently recognized for its quality at both the statewide and nationwide level. The Rockford Chamber of Commerce is totally focused on each business's success and constantly proves it with their actions. There really is no place quite like Rockford.”
Williams truly enjoys being able to do what his company does best in a place he loves.
“We already knew how to fix cars. Being connected to this community, earning their trust, and having the honor of helping people with their car problems is what we needed to do to thrive here. Star of Rockford wants to be your body shop here in Rockford. So, whenever you have that crunch, wrinkle, deer crash, roll-over, or any kind of automotive emergency, remember, ‘We rock when you roll!’”
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